Amazon lightning deals catch people’s eyes and make them eager to jump right into your products. These ads are an effective way to get in front of more customers and, even if that means lowering profits for a short time. However, as with any marketing strategy, lowering your prices cannot be taken lightly. Overdoing it […]
Content is king―this is a phrase that all marketers have come to understand. 74% of companies say content increases lead generation, making this a valuable tool for online sellers. But if you sell on Amazon, you must take your content marketing to the next level. Amazon A+ and premium content will separate you from competitors […]
AmazonBasics is pretty much like any other private label brand item. Their products compete with many similar offers from third-party sellers. Some merchants struggle when dealing with the Basics program because these products usually have priority on the platform. That only makes product competition harder. Competing with Amazon Basics can be challenging due to its […]
Amazon EBC, or Amazon Enhanced Brand Content is now commonly known as A+ Content. It is a game-changer for sellers looking to elevate their product listings. Think of your Amazon listing as a digital storefront—plain text and basic images are your bare walls and a simple sign. EBC is the equivalent of professional window displays, […]
All businesses want to attract more leads and drive them down the sales funnel. 43.6% of marketers say this is their main goal. Lead generation is especially a major priority for eCommerce brands. When an online store has healthy leads and conversions, sales will boost, and brands will have a better chance of retaining customers. […]
How often do you open your email? If you’re like most people, you probably peek at least once a day. This is backed by findings from Hubspot, stating that over 84.3% of consumers open their emails daily. This widespread habit underscores the importance of tapping into email marketing to reach consumers effectively. It also explains […]
