In 2019, Amazon Care started as a pilot in Seattle in an effort to provide Amazon employees with tele-health services. Since it was well-received, the program was then tested in Washington in September 2020 with great success. At the beginning of March 2021, Amazon announced that, starting this summer, this service would expand its capabilities […]
Walmart+ has now officially become Amazon Prime’s newest rival by offering same-day delivery and exclusive discounts. Although their subscription fee represents a lower annual expense compared to Amazon Prime, we would have to analyze if it is actually worth it. In this article we’ll explain everything you can get for the Walmart+ subscription. Read on! […]
In late January 2021, Walmart announced the launch of Walmart Connect. This is an extended and revamped version of their former media section: “Walmart Media Group.” The main purpose of this new version is to enable brands, selling at Walmart, to scale the connections with their customers more effectively. In this article, we will show […]
OTT advertising on Amazon is traditional TV commercials for online streaming platforms. Amazon’s version of this serves through the DSP and reaches viewers on Fire TV and IMDB Freedive. What makes OTT ads better than traditional TV ads? It is Amazon’s targeting options. Let’s learn everything in detail. What we’ll cover: What is Amazon OTT […]
Amazon started this year with the launch of Amazon Marketing Cloud (AMC). This solution was created to help marketers measure their performance. Advertisers are constantly looking for ways to understand their advertising analytics in a more transparent way across all the media channels. In this article, we’ll tell you everything you need to know about […]
When selling on Amazon, one of the most important metrics that you should keep an eye on is your Order Defect Rate. This metric will help you clarify whether your customer-service performance is up to standard. Today, we will show you how this metric can help you improve your customer service skills and why you […]
