There’s brand strategy, and then there’s content marketing strategy. We sometimes assume they’re one and the same, but that’s far from being the case. What is true is that both strategies enhance each other. Your brand strategy feeds your content strategy. Then, your content strategy can drive your brand strategy. A solid brand and content […]
Many shoppers wait for certain seasons or holidays to purchase their products. Think of Valentine’s Day, Spring Break, Black Friday, and Prime Day. And although many of the dates are still yet to be confirmed, sellers can prepare their marketing schedule with this Amazon 2022 Holiday Calendar we’ve put together, based on past events. Therefore, […]
Marketing strategies can make or break an eCommerce business. It’s not something you want to leave unchecked on your road to success. But we understand that, for some sellers, it’s not always easy to find a marketing agency that suits their business needs. In the US alone, you can find over 200 marketing firms. As […]
December 2021 was filled with important news on Seller Central. The marketplace rolled out new tools to help Amazon sellers boost their sales in 2022. Some of the most prominent topics are: VAT Services Fee updateReduction to IPI ThresholdNew Seller Central Partner NetworkBrand Referral BonusA+ Brand StoryUpgrades to Amazon Handmade So, without further ado, let’s […]
Amazon Japan features many exclusive items that appeal to foreign buyers. These are products that customers can’t always get in their local marketplace. In such cases, international shipping from Amazon Japan is the go-to solution for this setback. But the process could be a bit nuanced for Amazon shoppers overseas. In this post, we’ll explore […]
Amazon Aggregators have become increasingly popular in the last couple of years, mainly because they are a profitable strategy for FBA sellers looking for an exit from their business. All of these companies are searching for successful eCommerce brands and products on Amazon to invest their capital, and they are raising a significant amount of funds […]
