Contextual targeting is one of the biggest buzzwords in advertising. It’s touted as a low-cost advertising solution that better targets customers. And the proof is out there―customers are 50% more likely to click ads that use contextual targeting than other ad types. But how does this strategy work in the realm of paid advertising? Is […]
Using relevant Amazon keywords is part and parcel of boosting your business in the marketplace. By optimizing your copies for Amazon search terms, you have better chances of getting your products in front of your target audience. But did you know that not all keywords are fair game on Amazon? In fact, certain terms must […]
Have you received an invitation to join Amazon Vendor Central and aren’t sure what to do? With over 9.7 million global sellers, Amazon has taken over the eCommerce world. With so many third-party brands, Amazon is always offering the latest opportunities for its vendors. When you start selling on Amazon, you may be confused by […]
Setting up an Amazon hybrid model is something both sellers and vendors should look into. The Amazon seller experience looks different for everyone, and one of the main things to choose is what selling model you want to adopt. You can sell directly to Amazon through Vendor Central, or sell directly to customers using Amazon […]
What is the ROAS Formula? What is a good ROAS for Amazon? Advertising is a powerful tool for Amazon sellers who want to reach relevant audiences and gain more brand exposure. Data from Statista reveals that Amazon earned $46.9 billion in ad revenue in 2023. This number accounts for 10.2% of total digital ad spending […]
Amazon Brand Registry can help you protect your registered trademarks and authorized brand agents from counterfeiters. If you are selling your own products on Amazon, you are probably worried about counterfeiters trying to upsell you with lesser, fake offers. Counterfeits can not only damage your reputation but also make your brand seem like an unserious […]
