Understanding seasonality shifts is crucial for sellers, marketers, and customers. We only need to think about the rise of sales during the holiday season to know this is true. Then there are the surges during Amazon Prime Day, or the back-to-school sales frenzy. So, it’s important to analyze this phenomenon to discover new sales opportunities. […]
Amazon Video Ads grasp more attention from users. In fact, they have a click-through rate (CTR) 7.5 times higher than display ads. Thus, video ads are more engaging for Amazon customers. Video ads have taken over the internet in recent times. So many e-commerce platforms use videos to boost their marketing efforts. Product demos are […]
There are a few Amazon product launch fundamentals that every seller should be aware of. It’s one of the key tactics that Amazon brands can use to stand out from the crowd. While selling on Amazon can be profitable, sellers are underface a lot of competition. There are more than 1.7 million SMBs selling on […]
Today, innovation reigns supreme, and Amazon Posts proves it. This feature is a hybrid between a social media feed and a product discovery tool. It’s designed to allow vendors and sellers to create visually appealing and engaging content on Amazon. Like many other social media tools, Amazon Posts lets you share curated images, product details, […]
What is Amazon Live? And more importantly, is it worth investing in it? Statistics say yes. Amazon is the most powerful e-commerce platform in the world. In the US alone, the retail giant owns 45% of the market share. This growth is due, in part, to its support to sellers. Amazon offers many tools for […]
Amazon Prime Day 2023 is just around the corner, and sellers should be getting ready for the big day. This yearly event is a great opportunity for businesses to not only boost sales in 48 hours, but also to increase their brand awareness among Amazon customers. However, if you want to achieve these goals, you […]
